Tickled pink: this pretty shade is all grown up

With cooler temperatures welcoming a cooler colour palette, one hot new trend is breaking all the season’s sartorial rules. With both street cred and practical appeal, pink is the colour the fashion world is falling for in 2018.

From caps to coats, there’s something for everyone in this pretty palette, but not as you’ve ever seen it before. Yes, the dusky shade of postmodern girlhood has emerged with an intriguing new edge.
The 2018 season is putting its own sartorial spin on this bubble-gum classic – gone is the girly-girl look. Not so much in the pieces themselves, but rather how they’re put together.
Teamed with masculine cuts and dirty shades of olive and brown, pink is quickly taking over as fashion’s new power player.