Lip service

We’re not just paying lip service – we’ve got the lowdown on the hottest lipstick trends for 2020.



Punk pout

As seen on the Max Mara SS20 runway, dark, bold lippies are making their mark amongst the other lipstick trends of 2020.

Swipe on a moody oxblood red or dark violet colour and you’re sure to turn heads – bonus points for pairing with sheer grey eyeshadow.

Cherry gloss

Reigning supreme since the lipstick’s first creation more than 150 years ago, the classic red lippy has never really left the fashion arena.

This year we can expect to see the striking colour take on a vibrant vinyl effect, with high-shine lacquers endorsed by fashion heavyweights like Louis Vuitton and Sies Marjan appearing on runways the world over.

90’s throwback

Getting sick of the 90’s throwbacks yet?

Neither are we! Visible lipliner is quietly making itself known amongst celebrities like Beyonce and Kim Kardashian West.

How to: for a simple, natural look, outline your lips using pencil that’s a couple of shades darker than your natural lip colour, then swipe on a clear gloss and you’re all set.

Wet-look lips

Judging by some of the hottest fashion shows, lipgloss has stolen the spotlight from the once-popular liquid matte.

One simple coat of clear gloss is all that’s needed, but for something ultra-sweet, take inspiration from Chanel’s ‘strawberry-bitten’ lips: lipstick in just the middle of the lips, blended out on the outer edges for a diffused effect, and a layer of gloss on top for ‘juicy texture’.


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