In hot demand

Ethical clothing range Willou has been in hot demand this summer, which has seen stylish new designs added to an already evolving collection that’s all made right here in Christchurch.



Founded by sisters Sarah and Dominique Dougall, this sustainable brand aims to create “small collections of trans-seasonal pieces” by supporting local businesses and manufacturers along the way.

By working with New Zealand fabric suppliers, cutters and machinists – and both sisters completing garments themselves – they can track every stage of their product’s lifespan.

The range includes tops and tees, jumpsuits, pants and dresses, all in a chic, natural colour palette of ivory, charcoal, olive, dark navy, paprika and oatmeal.

New styles just launched include the Daisy singlet, Poppy blouse and Paper bag pant available in tones of mustard, sage, ivory and dark navy. Linen hair ties and scrunchies are available to purchase online, as are gift vouchers.

Made from 100 percent linen – a material known for its ability to keep you cool in summer and warm in winter – the high-quality wash and wear collection is designed to last for many seasons.

If your New Year’s resolution was to buy sustainably, Willou’s online store is the best place to start. Visit today to browse the exciting new range.


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