Your brand matrix: Michael Jenkins, Metros Marketing
Thinking about global brands that have mastered the art of branding, those that jump out at me are the likes of McDonald’s, Apple, Nike, and Cadbury. Cadbury had a unique branding campaign a few years ago. They packaged their chocolate bars in a plain purple wrapper, with no logo or words. The takeaway […]
Trading political values: PB Employment Law
The Coalition agreement has been signed, and what I find interesting is the message this sends: principles and values are no more than an optional extra to be traded away at will. No real surprise here, given that we are talking about politicians. Given the enormous amount of borrowing Labour did in their […]
Supreme winning build
“Z-home” in Fendalton, pictured, built by John Creighton Builders won the National Supreme House of the Year over $1 million, and New Home over $4 million category, in the 2023 Registered Master Builders House of the Year competition. Judges say the house takes design innovation to a whole new “work-of-art” level, built after […]
Informed solutions: Nathan Miglani
The market and political landscape of New Zealand is looking steadier and steadier as we head towards Christmas. One of the most promising global trends is the gradual ease in inflation rates, signalling potential relief for the economy. While we hope for a downward trajectory in 2024, the next 6-9 months will paint […]
Do you breathe effectively?: The Lung Mechanic
Effective breathing feels easy, your breath is smooth, quiet, steady, and controlled. You feel relaxed, as though you are receiving enough air without any physical strain. Ineffective breathing causes a range of unhealthy symptoms most commonly experienced as breathlessness, chest pain, palpitations, anxiety, and the feeling of not getting enough air in,” says […]
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