Form & fit: Maxwell Fashion

Fashion retailer Rosalie Maxwell knows women aged 50 plus love to dress with style yet struggle to find garments to suit their shape and lifestyle. Now, she spends her time sifting through sartorial finds for her boutique that has a point of difference – a body-conscious shopping experience. Everyday wear with edge. Comfortable […]

MORE IS MORE

Move over, minimalists. A new wave has reached us – and it’s all things ‘extra’. More than a loud shirt or bright blazer, I’m talking matching sets engulfed in prints that serenade  without sound, or a combination of colours that only makes sense to you. Maximalism is about being bold and authentically expressive. […]

All-natural luxury: OFI Linen

Inspired by the quality of natural fibres and European-designed elegance, one Christchurch boutique is building the wardrobes of countless Cantabrians. OFI Linen stocks its shelves with the best textiles including cashmere, silk, cotton, and linen – with a focus on ethical labels and production processes. In-store, the experience is just as exquisite, with […]

The runway returns: NZ Fashion Week is back

New Zealand’s fashion industry and sartorial spirit will awaken after years of a rocky, uncertain future from 25 August. Thanks to a team of determined creatives and generous supporters, New Zealand Fashion Week (NZFW) returns to Auckland with six days of shows and exhibitions for an industry deprived of this event since 2023. […]

Reduce your fashion footprint

Mindful Fashion’s Chief Executive Jacinta FitzGerald is right. We can create high-quality products in New Zealand using low-impact materials – and we can do it well. Invest in clothes made to last, not to be replaced. Local, and many with B Corp status, these brands are a great place to start.     […]

Cowboy core

It’s not fashion’s first rodeo – the Western influence feels like it’s one to stay. If it’s your first time styling ‘cowboy core’, I suggest you start simple: boots, a hat, and the mode’s key colours and textures.