Digital newsletters do work: Metros Marketing

Digital or physical, a newsletter remains a staple in communicating with customers and clients. Recently I was talking to a mum about the difficulties she has with receiving information from her child’s school. She was frustrated at all the inconsistencies and confusion that came with the school communicating to parents through three to […]

Finance technology: FinTechNZ

The tech sector has become New Zealand’s second biggest export earner, and fintech (financial technology)is now the second largest tech sub-sector by revenue. Kiwi fintech firms generate $2.14 billion in export revenues. To support the export growth and momentum, FinTechNZ, in collaboration from New Zealand Trade and Enterprise (NZTE), has launched a nationwide […]

School holidays sorted: Jurassic Adventure

Dust yourself off Christchurch, it’s time to dig up fossils and forgotten putting skills for the city’s latest attraction. Cantabrians no longer need to travel for top-quality amusement. Co-owner and designer of Jurassic Adventure, Aaron Keown, wanted to bring a theme park to Christchurch, for children who don’t get to experience the overseas […]

Eye for fashion: Anstice Optometrists

The right frame will make all the difference to your look. With a background in fashion design, and years of experience as a Dispensing Optician, when it comes to choosing frames, Mahfuz (pictured) has a talent for matching beautiful frames to the right faces, for children through to adults. The newest member of […]

Selling a business: Harcourts Business

While the marketing of any real estate can be difficult to predict, the time for marketing a business has never looked better than now. For those looking to sell their business, the number of potential buyers out there is on the increase, while for those who have long harboured an ambition to own […]

Outstanding service

Reader’s Digest has named its top outstanding customer service businesses for 2023. The company’s editor-in-chief Louise Waterson says that for the majority of businesses, Covid-19 and the subsequent lockdowns impacted heavily on daily operations, yet the Quality Service Award winners for 2023 rallied, building success by placing their customers’ needs at the centre […]

Billionaire Boom

Billionaires dominate the world news, yet they’re outnumbered nearly 10-to-1 by a fast-growing global elite of highly influential movers and shakers, who boast US $100 million or more in investable assets. The newly released Centi-Millionaire Report, by UK firm Henley & Partners, is about the ‘super-wealthy’. In the late 1990s, US $30 million […]

Employees or not?: PB Employment Law

When was the last time you took an Uber? The primary reason you did was probably because a ride was available at an acceptable, agreed price, and probably cheaper than the established taxi companies. That is the free market in operation. If I have a product or service that I believe there is […]

Agile workspaces: Ricoh NZ

Did you know that approximately 64 percent of business premises are the wrong size or designed inefficiently? Modern workplaces have evolved significantly during the past three years, catering for different work styles, hours and needs. Enter the hybrid – or agile – workplace. Essentially these digitally enhanced spaces support hybrid work forces and […]

Making social simple: Metros Marketing

There is no denying that digital advertising space can be confusing and sometimes intimidating. Knowing exactly where to spend your hard-earned dollars can be a tricky hurdle to traverse. During the the past few weeks, Facebook (now known as Meta) has laid off 11,000 employees. After 18 years of consistent growth, this is […]