
What’s your number? EBI Business
The one KPI that drives everything. Murray Dempsey
In business, data is everywhere. Only one number, though, truly rules your world. That’s your number: the single KPI that, if you nail it, almost everything else falls into place. Revenue, profit, customer satisfaction? They’re all by-products of this one critical metric.

Director & Partner
Your number might be average sale value, leads generated per week, client retention rate, production yield, or even labour efficiency. The point is: every business has a unique lynchpin. You either know yours, or you’re flying blind.
Too many leaders drown in dashboards, obsessing over too many metrics. It’s noise. Focus is power. Identify your number, monitor it daily, and make sure every team member knows it. If they can’t quote it on the spot, you’re not leading – you’re hiding.
Don’t keep it buried in a spreadsheet. Make it visual. On a screen, on a wall, on the lunchroom whiteboard – whatever works. The goal is to make that number unmissable. Let it stare people in the face. Let it matter.
When your number is front and centre, it aligns teams, drives behaviour, and forces the right conversations. It creates accountability without micromanagement. Because when everyone knows the score, they know how to win.
So, what’s your number? Define it, track it, share it, live it. Then watch everything else start to move.
Do you want help identifying or implementing your number? Or do you need guidance to get on top of and understand your numbers generally (which is critical to business success)? Are you struggling to build visual tracking systems or align team focus? We’re here to help. Contact us at EBI for a no-obligation chat.