Torque talk: Legendary
Not so long ago, I managed to catch a screening of the latest instalment of the Mission Impossible franchise.
With out spoiling too much, the real star was an electric converted Fiat 500 which Tom Cruise and Hayley Atwell use to evade the villains through the streets of Rome. Quite comically too in parts as it happens.
It’s amazing how much kudos a film or television series can give a particular car. So much so that it sometimes completely changes the fortunes and following of a brand. Take Aston Martin for example. What if James Bond producers Cubby Broccoli and Harry Saltzman weren’t able to secure a DB5 for Sean Connery to drive in Goldfinger? Maybe the most famous car in the world would end up being a Jaguar or Jensen?
Then you have the Delorean DMC-12. Would this still have the same cult following without Back to the Future?
What about the Ford Gran Torino in Starsky and Hutch, Pontiac Trans Am in Knight Rider and AMC Pacer in Wayne’s World? Three ordinary cars which, thanks to the magic of celluloid, have become incredibly sought after today. Well, maybe not that last one.
Either way, give a car some big or small screen time and you create legends.