Switching us on: Midea

One of life’s little pleasures is relaxing with a coffee after an energetic bout of housework and casting a proud eye over clean surfaces and sparkling appliances.

Why do we love appliances? Because they help us to run our homes efficiently. A kitchen without its fridge, dishwasher, oven, microwave, toaster or coffee-maker is a non-functioning waste of space.

In July 2021, a global giant in the production of quality home appliances opened its flagship store here in Christchurch. Midea, founded in 1968, has more than 150,000 employees worldwide.

Spanning more than half-a-century in the manufacture and distribution of appliances, it brings a wealth of knowledge and technical expertise in appliance solutions for the home.

The Christchurch store showcases larger home appliances, such as whiteware, air conditioners and heat pumps (split type), as well as air treatment appliances, such as fans and dehumidifiers.

Medium to smaller grade appliances available are vacuum cleaners, pressure cookers, rice cookers, kettles and blenders, to name but a few.

Midea is open seven days at 17 Winchcombe Street, Christchurch. Phone 03 222 2488, or shop online.


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