Nature at it’s finest: M.M Linen
You have to love a business that embraces everything that speaks to us as a nation – our love of the land, and the great outdoors.
When that same business ensures its photoshoots pay homage to some of Canterbury’s most stunning locations;
you know this business has community at its heart.
M.M Linen celebrates its Spring/Summer 2023/24 collection with gorgeous imagery created at Kate Williams’
(The After-Hours Stylist) property, as well as at Lyttelton’s Pony Point and Sumner Beach.
“Because we wanted to capture the essence of our outdoors – that’s so important to the brand,” Founder and Creative Director Kerry Jackson explains.
The collection showcases glorious colours, such as celadon and moss green, cerise tulip, auburn and mustard, burnished olives and browns.
The Giverny collection is painterly Impressionism, Venetia is European flamboyance, Chinoiserie evokes Brighton Palace, and Maxima delivers maximum flora impact.
The Laundered Linens in white, pewter, olive, seagrass, and natural, dressed with an array of plush Sabel cushions and New Zealand pure wool sheepskins in soothing smoky shades, invites a luxurious slumber.
The Spring/Summer collection saw 15 months of planning and designing from artists in New Zealand and worldwide.
“We’re a small but creative team, and with our Elmwood store and Head Office right behind it, we have grown an incredible synergy,” Kerry says.