Marvellous magenta
Pantone’s Colour of the Year is Viva Magenta.
Usually a pinkish-purplish-red, magenta is the concentrated form of pink or purple, a vibrant colour that pulsates with panache. Pantone describes it as a shade rooted in nature descending from the red family and expressive of a new signal of strength, “a pulsating colour whose exuberance promotes a joyous and optimistic celebration, writing a new narrative”.
