From MAFS to masks


Former reality TV star and now successful entrepreneur, Samuel Levi shares insights into his life after Married At First Sight NZ (MAFS), the challenges he faced, and his beauty brand, LuxeSticks. Deputy editor Daniella Judge caught up with Samuel to get the scoop on his post-MAFS journey and what’s in store for the future.

Life after MAFS
Samuel reminisces about his time on MAFS, acknowledging that it felt like a lifetime ago. He describes it as an experience that toughened his skin, a quality he found crucial in the business world. He notes the public’s fascination with the show, even if opinions about it varied.
He gives a resolute “No” when asked if he recommends participating in MAFS. He says it takes a hefty mental toll on its participants, noting that he still gets unkind messages. While he may not recommend love-based reality shows, Samuel still has enthusiasm for reality TV. He’s interested in participating in shows like Survivor, Big Brother, one of the dancing shows, or The Block, jokingly adding that a singing show might not be his forte.

Success in Melbourne
One of the most significant changes in Samuel’s life was six months after MAFS, when he moved to vibrant Melbourne. He credits that leap to his hard work and determination, emphasising that “nothing gets handed to you”. When asked about his life in Melbourne, he described it as “absolutely amazing” and shared his deep sense of belonging there. His success in both business and personal life in this metropolitan city solidifies his attachment to it and he says he can see himself being there for some time.
Over the ditch, he has shifted away from general influencing and now focuses more on his business and brand. He still enjoys updating his followers on his personal experiences, like his recent hair transformation.

His beauty brand
Samuel is grateful for the opportunities he has had to attend fashion and beauty events throughout Asia. “Fashion and beauty, is a whole entire new world over there, and one to really admire,” he says.
His beauty brand, LuxeSticks, makes the first-ever roll-on facemasks, perfect for those who want to incorporate facemasks into their weekly routines with ease. “LuxeSticks is all about simplicity, affordability, and effectiveness – no mess, no fuss, and easy application,” Samuel explains.

“Confidence is key in this day in age, and creating
something that is affordable and effective was the way to go”. Creating fabulously convenient sticks that come in different formulas, so you can choose what your skin type needs most.

The brand had recently launched nationwide in Bargain Chemist stores throughout New Zealand and Samuel says he has his sights set on global expansion.
As we etch towards summer, Samuel says he’s most excited for the sun and to explore more of Australia
over the coming months and to tick off some more of his big goals.

Keep up with Samuel on social media to see where his endeavours lead him, a great example of a Kiwi putting themselves out there and making the most of their opportunities.


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