Cashmere care: Elle + Riley
With its soft warmth and luxurious feel, cashmere is forever worn and adored.
“Cashmere really does improve with age and if cared for properly, its wonderful features are enhanced,” Elle Pugh, founder of premium New Zealand cashmere brand Elle + Riley says. An expert on the textile, she shares her top tips in preserving cashmere garments.
WEAR
Elle advises letting cashmere rest for a day between wears, airing it flat for freshness. Pilling is normal, not a sign of poor quality, and can be gently removed with regular care before washing.
WASH
Using a delicate cashmere-specific detergent, “Gently squeeze the suds through the fabric, taking care not to rub, wring or stretch your garment. Rinse well, and leave to dry flat on a towel in the shade.”
CARE
Elle suggests drying cashmere flat, away from heat or sunlight, and never tumble dry or hang, as it may lose shape. “Our tip is to roll your cashmere in a clean towel to squeeze the excess water out prior to laying flat.” Explore Elle’s care range online to keep your cashmere fresh.
