Ice Ice Baby

Move over millennial pink, enchanting the runway this year is a brighter, bolder shade of baby blue known as icy blue. This hue brings to mind images of frosted lakes and snowflakes – making it the perfect colour to enhance your winter wardrobe.




Solidifying its place amongst the other bright and bold colours of 2019, icy blue is a fresh and welcome addition to the season’s traditional colour palette of blacks, browns and greys. This cool shade is on the brink of becoming a neutral staple thanks to its ability to be paired with almost all the colours under the sun! Convinced? Read on for our trendy top tips.


  1. Designers across the globe are reviving some of our favourite classics in this glacial shade, so be sure to stock up on other pastel pieces to mix and match; popular picks include pale yellow, lilac and powder pink.
  2. The slight silvery undertone of icy blue makes it easy to combine with classic neutrals like camel, stark white and classic black. Accentuate an all-white ensemble with one or two bursts of this beautiful blue.
  3. For sophisticated balance, add a powerful punch of colour by pairing icy blue with trendy hues like coral, emerald green, ultra-violet and even ochre. Avoid neons as they are likely to clash or outshine.
  4. Easily embrace the chill with an ice blue blazer or full-length wool coat – or cocoon yourself in a plush faux fur jacket in this divine shade. Not only does an icy blue jacket elevate any monotone outfit, it’ll keep you nice and toasty too.
  5. Dare to bring on the bold? Go head-to-toe for serious impact; a jumpsuit, matching two-piece or tailored suit in this shade are three must-haves that are sure to have you looking ‘cool’.
  6. An old crowd favourite, navy is a signature winter neutral that provides just the right amount of contrast when combined with icy blue.
  7. Warm up your winter with a little sparkle – this magical blue works well with or as a glittery statement piece. Silk, patent pleather and lace are also proving to be particularly popular fabrics for this demure shade.
  8. For a sweet splash of blue, pepper in some accessories in this colour to any formal or casual look; think a coordinated combo of high heels, a chunky belt and silky scarf.
  9. Activewear is undergoing a serious sartorial transformation as of late so you can expect to see this bold colourway amongst the athleisure arena. For the ultimate trend-forward look, team icy blue bike shorts with a neutral hoodie and you’re ready to go!
  10. Winter weddings call for a cooler colour palette, so if you or a special someone is getting hitched this season, why not rock a dress or suit in the dreamy hue of icy blue?



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