Digital newsletters do work: Metros Marketing

Digital or physical, a newsletter remains a staple in communicating with customers and clients. Recently I was talking to a mum about the difficulties she has with receiving information from her child’s school. She was frustrated at all the inconsistencies and confusion that came with the school communicating to parents through three to four different […]

Finance technology: FinTechNZ

The tech sector has become New Zealand’s second biggest export earner, and fintech (financial technology)is now the second largest tech sub-sector by revenue. Kiwi fintech firms generate $2.14 billion in export revenues. To support the export growth and momentum, FinTechNZ, in collaboration from New Zealand Trade and Enterprise (NZTE), has launched a nationwide survey to […]

Sustainable fashion

An international study across 15 European Union countries found more than 57 percent of fashion waste ended up as landfill, much of it trendy “fast fashion”, and in good condition. From shopping less to buying preloved labels, and reinventing clothes, fashionistas can embrace sustainable fashion, especially now that more and more brands are embracing sustainable […]

Sustainable salon award

Christchurch-based salon Hair Art & Beauty is its industry’s top sustainable salon for 2022. The Industry Awards recognise the best business, training and creative talent in New Zealand’s hair, beauty and barbering industries, celebrating both individual and team success. The awards, held recently at Te Pae Christchurch Convention Centre, also recognise business success, exceptional training, […]

Marvellous magenta

Pantone’s Colour of the Year is Viva Magenta. Usually a pinkish-purplish-red, magenta is the concentrated form of pink or purple, a vibrant colour that pulsates with panache. Pantone describes it as a shade rooted in nature descending from the red family and expressive of a new signal of strength, “a pulsating colour whose exuberance promotes […]

Swim guilt free

Sustainable swimwear is the choice to make this summer and in the future. Made using eco-friendly materials and production methods, sustainably produced swimwear helps to minimise environmental impact. Soft and comfortable, sustainable swimwear is often made from recycled plastics or natural materials such as organic cotton, a better alternative to the standard polyester swimwear found […]