Devoted to denim: Denim Resurrected
A new store combines the latest in high-end denim style with customer service from yesteryear.
Denim lovers, take note – Christchurch’s beloved denim destination is back, with an even sharper focus on exceptional, personalised service. Denim Resurrected is the rebirth of the iconic Death by Denim, founded by Kirsty Rawle, and it’s returning with a clear mission: to put the customer experience at the heart of everything.
Kirsty is bringing her decades of expertise back to the floor – this time with an elevated, one-on-one approach. “We’re not just selling denim,” says Kirsty. “We’re creating a tailored experience for every person who walks through the door. It’s about listening, understanding, and finding the perfect fit for each individual.”
With a background in denim that began at just 17, Kirsty has built a reputation for her deep knowledge of fit, fabric, and styling. At Denim Resurrected, that expertise translates into a highly personalised service – where every customer receives dedicated attention, expert guidance, and styling advice that builds confidence.
“We want people to feel completely at ease, like they’re stepping into our home,” she says. “It’s about genuine connection, old-school service, and helping people leave feeling incredible in what they’re wearing.” Drop in to Denim Resurrected in the Guthrey Centre at 124 Cashel Street or shop online at the website.
