You wear it well: The Wool Company
Four seasons in one day is how Cantabrians describe their weather, and dressing for those rapid shifts can be a daily challenge.
For Margot Riach, owner of The Wool Company, the answer is simple: merino possum. “Once people wear it, they never look back,” she says. “By blending the fibres, we create soft, itch-free knitwear that retains merino’s breathability and temperature regulating qualities – perfect for the Canterbury climate.”
Proudly New Zealand-owned and family-operated, The Wool Company follows a fully vertical farm-to-garment process. Wool is sourced directly from South Island farms, then knitted, dyed, and sewn to exacting standards. “Every merino fabric piece is fully traceable from farm to store,” Margot explains. “We’re committed to slow fashion – creating garments made
to last.”
With more than 68 years in the industry, the team brings a wealth of experience. Customers can shop online or browse the beautifully produced 92-page seasonal Look Book, showcasing the latest styles, colours, and prices.
Buying sight unseen on the web is made easy with a 21-day return policy, offering a full purchase refund, including sale items.
From bestselling merino socks and underwear to exclusive merino possum knitwear, The Wool Company offers timeless winter essentials designed for comfort, durability, and style.
