Feel-good fashion: Made in the Shade


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Christchurch loves colour – no one knows that better than Ali Donn. Her Colombo Street store champions every shade of the rainbow for fashion that shines during the summer season.

M ade in the Shade is a kaleidoscope of colour – and has set that standard for decades under Ali’s expert direction. Think vibrant hues, striking patterns, contemporary designs, and Ali’s seasoned sartorial guidance nearby to help with styling. This is shopping as it should be – feel-good, fun, and flattering.

Annabelle button front frill top, Blackstone. Juliana tie waist jumpsuit, Blackstone. Summer 2025 collection, Dress Addict.

Each vibrant piece to catch your eye becomes more irresistible with Ali’s focus on quality natural fabrics and New Zealand brands. Find local classic favourites including Vassalli, Bittermoon and Blackstone, plus premium international labels like Lisette, Marco Polo, and Made in Italy. The store’s new arrivals make up your summer wardrobe – staple garments in a range of colours, textures, and prints to prepare you from presentation to party.

With fashion this good at your fingertips, don’t waste time wondering what to wear. Find it at Made in the Shade.

madeintheshadefashions.co.nz


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