Luxury vegan beauty: Dear Heart


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Gentle on you and gentle on the planet, a local company is handcrafting solid soap and shampoo bars ideal for sensitive skin.

Labels like ‘vegan’, ‘cruelty-free’, and ‘natural’ aren’t interchangeable buzzwords. Vegan beauty products exclude all animal-derived ingredients such as beeswax, lanolin, milk or honey, while cruelty-free products aren’t tested on animals.

Founder of Dear Heart vegan beauty brand Karen Haig has been handcrafting soaps since 2003. “Friends and family are my willing guinea pigs,” Karen says. “With so many sensitive skins in our circle, we’ve created formulas that are truly gentle.” Each bar blends plant extracts, minerals and essential oils, and is free from synthetic chemicals, artificial fragrances, and preservatives.

Using the traditional cold-process method results in a less harsh product and Dear Heart solid shampoo bars are formulated to have a low pH. “Some other solid shampoos are really just soap with a high pH that can irritate scalps,” Karen explains. Her solid shampoo bars sit at a scalp-friendly level.

Perfect for everyday indulgence or thoughtful gifting, each soap contains an embedded ‘soap heart’ that gradually appears with use, plus she tucks an inspirational quote into each box. Five-star reviews praise the ‘heavenly scent’ and the bars’ ‘refreshing, non-drying’ qualities.

Readers can enjoy 20% off site-wide throughout October by applying the code Metropol at checkout, because being kind to your skin can be kind to the planet too.

dearheart.co.nz


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