Ambitious for Christchurch: Alison Adams, CEO ChristchurchNZ

How do you create a clear vision and direction for the economic future of Ōtautahi Christchurch?

That’s a question I’m confident we are answering with an innovative citywide framework called the Christchurch Economic Ambition.

At the core of this ambition is the idea of transitioning towards a more regenerative economy, where sustainability is prioritised.

‘Regenerative’ might conjure images of environmental straitjackets on economic progress – but that’s far from the case. Embracing regenerative practices can secure our city’s position in global markets and there is danger in lagging and profit in leading this transition.

We are already seeing the opportunity in leading the way with climate positive innovations from companies like Aspiring Materials, who help industries achieve net-zero emissions through carbon-capture technology and low-emission materials derived from common rocks.

The Ambition has already been endorsed by many leading companies and organisations across the city.

I’m seeing collaboration between private sector, public sector, and nonprofit organisations with one shared goal: long-term economic prosperity for Christchurch.

If it sounds ambitious – it is. If it sounds too hard – we are working on the tools to make it easier. Building capability and providing support for small and medium-sized enterprises to develop regenerative practices is one of ChristchurchNZ’s priorities.

But the true magic lies in collaboration, and that’s why ChristchurchNZ is bringing together businesses to work through this plan, because prosperity is a team effort.