What is SEO?: Metros Marketing

It seems that more business owners are becoming aware of marketing buzzwords and SEO (Search Engine Optimisation) is one of them.

Michael Jenkins, Marketing Specialist

The harsh reality is that if your website doesn’t have at least some presence on Google, your business will struggle to get off the ground. With new businesses comes new websites, meaning it’s a constant dogfight to stay at the top. Ensuring you’re found over your competition means that potential customers need to see you first. To increase your visibility in Google.

1. Technical setup
This step may seem overwhelming, but a few small tweaks can help you on your way. Visit your website and ensure that all links work, your subpages are all correctly named, there are no broken links and no duplicate content.
2. Keywords
Keywords are phrases or search terms that potential customers would use when finding a business website like yours. Identify terms and topics that are relevant
to your business and ensure your website contains these keywords and phrases, specifically in page
titles and headers.
3. Content
Content is key when it comes to your website. Google loves content that’s high-quality, relevant and up-to-date. Ensure your website is structured so that all your potential customers can read about exactly what you do, why you’re better than the competition, and where to get in contact.

If you’re still scratching your head over SEO, feel free to flick me an email at michael@metros.co.nz and we can chat further.


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