Fresh, bright and bursting with the colours of her new Kraftwork collection, renowned New Zealand fashion designer Kate Sylvester’s vibrant new store in the city centre is now open.
Situated at 112 Cashel Street, the store is the brand’s second in Christchurch, with a Merivale store that opened in mid-2016.
The renowned designer’s spring/summer collection Kraftwork features heavily in the new store; a collection which evolved from a personal tapestry project of Kate’s. Juxtaposing traditional craft techniques with modern fabrications, Kraftwork is an exploration of energetic colour, geometric shapes and the pixilation of video games.
Kate Sylvester takes a mindful approach to choosing key design elements for its nationwide stores. FSC sustainable plantation grown timber is a key element of the fit-out, along with recycled brass accents which get better with age and wear. American oak adds a lightness to the space and custom-built furniture and fixtures made with care by New Zealand craftsmen host the brand’s collection of accessories and jewellery.
“Christchurch is at a turning point with such an exciting energy in the central city. We are incredibly excited to be a part of this,” Kate says.
Find the new store at 112 Cashel Street, or visit www.katesylvester.com.
Kate Sylvester is an iconic New Zealand designer whose collections have been described as embodying “intelligence, witty irreverence, sophistication and modern femininity”, resulting in designs which are all at once eccentric, beautiful and intelligent.
Metropol catches up with the designer ahead of her role as part of the prestigious judging panel for the iD International Emerging Designer Awards in Dunedin.
How did you make your commercial start?
The idea began when my partner Wayne and I were living in Paris. We wanted to return to New Zealand and start something of our own and we opened our first store on Auckland’s Kitchener Street in 1993. Making clothes has always been my passion so I’m incredibly lucky that I have been able to do what I love every day.
How would you describe your design philosophy?
I aim to create timeless classics that will last a lifetime not a season.
What are you most looking forward to about joining this year’s prestigious judging panel for the iD International Emerging Designer Awards?
It is very exciting to celebrate emerging local talent and see the strength of the future of our industry.
It’s an industry that is said to take no prisoners. Why do you think New Zealand has connected so strongly with what you do?
I’m constantly looking for inspiration whether that is from art, movies, books, music – all the things I love. New Zealand is a constant stimulus; it’s a beautiful place with beautiful people and an endless source of creativity.
How have you been able to stay so current and create a brand with longevity?
A willingness to evolve, staying honest and true to my aesthetic, supporting long lasting relationships with our incredible local fashion community.
What does 2019 have in store for you?
We are looking to introduce a range of new product lines to the brand, plus have some exciting new store developments in the works for later this year.