Big, beautiful, wild, loose and free, is how Victoria Florists describes the bridal bouquets of now.
“Dried and silk flowers woven with fresh blooms are spot on trend,” says owner Leanne Lovell. A bouquet of a fresh white king protea, silk hydrangeas and dried wild flowers springs to mind.
“It’s very natural now, with autumnal, muted palettes of nature. Champagne, taupe, cinnamon and cream with a trail of sheer linen. We’re doing wrist corsages for the mother of the bride, and trailing greenery with a few flowers on the tables.”
Victoria Florists adapts to the season for value for money, from an absolutely beautiful display.
“Bring along your Pinterest or Instagram dreams for our innovative team to create from. We have 100 years’ experience between us!”
107 Idris Road, Bryndwr, Christchurch
(03) 351 7444 | www.victoriaflorists.co.nz
Natural, rustic and romantic: The popularity of dried flowers refuses to wane in 2020. Victoria Florist’s Leanne Lovell tells us how to include the blooms at your next inspired event.
Floral arrangements can transform an event, creating character and atmosphere. Flowers add colour, fragrance and a sense of occasion – whether to a wedding, bridal shower, baby shower, dinner party or corporate event.
Leanne says dried flowers have had a recent resurgence in popularity, with the trend appearing on the radar (and many a Pinterest board) about a year ago – and is now everywhere.
DRIED FLOWERS, FRESH IDEAS: While dried flowers are popular as pre-made bouquets, they can also be used for custom made hanging arrangements, floor installations, wedding arches or table settings. Leanne says table settings incorporating the dried blooms are especially becoming popular. “The colours and textures are so natural and warm, they add a really romantic and vintage feel to an event, and when combined with fresh flowers you can still get that vibrancy and fragrance.”
KNOW YOUR DRIED BLOOMS: With a large range of dried flowers available at Victoria Florist’s Idris Rd online and in store, Leanne says eucalyptus, hydrangeas, bunny tails, wildflowers, toi toi and proteas are especially popular choices at the moment.
LASTING MEMORIES: Choosing dried helps memories last even longer. Arrangements from the day can endure as beautiful decorations for the home, or repurposed into something new. At Victoria Florists, arrangements can be remade into new bouquets or wall hangings, including on stunning hoops.
Handy tip: Dust your dried flowers by spraying with compressed air or by using a low speed, no heat setting on your hairdryer to avoid damaging fragile petals, stems and leaves.
Flowers bring colour, texture and feeling to your special day. Metropol catches up with Leanne Lovell from Victoria Florists about what colours and varieties we can expect to see adorning upcoming weddings.
How much are floral colour choices for weddings influenced by trends?
Mostly as many brides get ideas and are inspired by what they see in magazines and online such as Pinterest.
What colour preferences are you seeing coming through at the moment?
Whites and greens are still dominating colours with blush and plum also very popular.
What are the main varieties brides-to-be choose for their big day?
As with so many aspects of our homes, fashion and food, sustainability is big news in wedding flowers. Locally sourced flowers and wildflowers, garden flowers, dried and fresh mixed, all get used in our bouquets.
We’re seeing plenty of foliage like eucalyptus, olive and berries for opulent bouquets which give instant ‘wow’ factor with inclusion of all-time favourites such as peonies, hydrangeas, proteas, dahlias, gypsophila and roses.
What about your own personal favourites?
I just love the mixture of dried wildflowers, fresh flowers and the different foliages available now! With the trend being big and flowy, I can let my artistic flair go wild. I must say over the last 36 years, floral wedding bouquets have changed so much and I really love what’s on trend now.
Are there any new varieties to the bridal line-up that are proving popular or do we tend to stick to the classics?
Yes, dried flowers are officially all the rage now and all things natural in table decor and backdrops are either all dried and/or fresh flowers. Meanwhile, some brides do like the classics and we can cater for all styles. Succulents are increasingly becoming popular and we’re seeing a lot of flowers adorning wedding cakes.
What are some other unique ways of incorporating the beauty of flowers into the big day?
A modern take on the traditional wedding arch makes a statement backdrop for the ceremony and can be reused for the photo booth or top table. Also hanging floral displays are a popular way to wow your guests.
Alpine Florist and Gifts is a boutique floral studio located in the heart of Methven township with a reputation for beautiful, long-lasting, fresh flower bouquets and arrangements.
Owner and florist Dale Tapp is excited to announce the recent move to an online shop via her website www.alpineflorist.co.nz.
“Just like our flowers, our gorgeous gifts will all be online and available for delivery, or you can now pick up with a ‘click and collect’ option. If you want a gift basket or a special gift to show you care, it’s as easy as jumping online and making your order,” Dale says.
Their fantastic personalised delivery service, encompassing the Methven, Ashburton, Rakaia, Mt Somers and Mayfield regions, makes ordering flowers and gifts easy.
With Christmas approaching fast, pop online and let Alpine Florist and Gifts inspire you!
Phone 03 302 8832, email email@example.com or find them on Facebook.
Renowned for their flowers and quality service, Ilam Florist brings more than 20 years of experience and expertise to customers in Christchurch and beyond.
They have a beautiful and wide selection of flowers for all occasions, be it births, weddings, bereavements, corporate events, anniversaries, flowers of congratulations, or even just to treat yourself to gorgeous flowers for your home.
With Cup Day just around the corner, a lady never looks lovelier than with pretty, sweet-scented flowers adorning her hat or fascinator; and a gentleman’s suit should never be seen without a flower at the buttonhole. Take your thoughts along to the lovely team at Ilam Florist and see what magic they can weave!
Be inspired by their stunning website and take advantage of their same-day flower delivery by ordering before 2pm.
Find Ilam Florist at 203 Waimari Road, phone 03 358 5396 or 021 262 9980. Email firstname.lastname@example.org, visit www.ilamflorist.co.nz or Facebook, www.facebook.com/ilamflorist.
We have long celebrated big events with flowers and when it comes to big events, they don’t come much bigger than the wedding day.
After all, no wedding is complete without beautiful blooms, whether they are for décor, accessories or bouquets. Delivering the most beautiful displays for your big day is Victoria Florists. For Leanne Lovell and her team, floristry has always been more than just flowers. It’s about creating something really special and personal for their customers, turning their talented hands to beautiful, imaginative designs from the freshest blooms.
Since taking over Victoria Florists six months ago, they have transformed the premises on the corner of Idris and Wairakei Roads. With a cosy vintage feel, it is a welcoming and warm atmosphere for all their clients. Leanne would like to thank all her loyal customers and welcome new customers to have a look around. Phone 03 351 7444 or email email@example.com.
For more information, visit www.victoriaflorists.co.nz.
It’s exciting times ahead at iconic Victoria Florist, on the corner of Idris and Wairakei Roads, as new owners Leanne Lovell (former owner of Ruby Tuesday Florist,) and her husband Andrew put their loving stamp on it.
For Christchurch born and bred Leanne, the move feels like she’s come full circle. “My mother was a florist, and I remember our trips to the original Victoria Florist premises in Victoria Street when I was a little girl.” Although it’s a new business and location, regular clientele can be rest assured nothing else has changed.
“The girls from Ruby Tuesday have moved here with me. We can’t wait to welcome our loyal customers to our new home, and look forward to meeting new customers, and providing the best service, as always.” Leanne’s happiest when creating her exquisite funeral arrangements. “If my flowers can help families in grief – that’s everything to me.” At 6.30am, three mornings a week, Leanne’s at the flower market; it’s a hectic life, but her 35 years as a florist proves her passion still burns bright.
“We’re a passionate bunch who love what we do. We love flowers, we love life, and we believe in celebrating the big, small, happy and sad times that are part of life. We put love into every bouquet, because we really care.”
Victoria Florist are open Monday to Friday, 8am to 6pm and Saturday 9am to 1pm. Phone 03 351 7444 or visit
Samantha Rose Flowers celebrated its first successful year as Ashburton’s budding new business.
On 28 May, Samantha Rose Trott gave out 100 roses around town for the occasion. The now 30-year-old excelled in both her floristry course at Christchurch Academy and her decade’s experience here and in Australia. However, the creative entrepreneur’s destiny was to return home to fill the mid-Canterbury gap in the market for beautiful blooms.
Her design flair incorporates her sense of colour and theme and looks unique against the shop’s modern-industrial style – designed by her architect partner. With help from Sophie and Toni, she arranges the freshest flowers for all sorts of occasions, including birthdays, anniversaries and sympathy, and can also set up on site. From Rakaia to Rangitata, with a twice-daily delivery to Christchurch on weekdays, same day delivery requests are welcomed.
Samantha offers a private room for discretely planning wedding flowers. Meghan and Harry’s wedding bouquets included delicate forget-me-nots, lily of the valley, sweet pea and jasmine, whereas Samantha was busy last season with popular blush-toned blooms.
Winter offers long-lasting Cymbidium orchids in lime-yellows, pinks and whites – with spring flowers blossoming very soon. She encourages men to give flowers as a romantic gesture. “It would be so nice to see it happen more! It doesn’t have to be extravagant – even a bunch of lilies.”
Samantha Rose Flowers also sells the luxury-scented Living Light candles and atomisers, handmade in Golden Bay, along with baby giftware, plants and cards.
Open at 179 Burnett Street Ashburton Monday to Friday 9am-5pm and Saturdays 10am-1pm. Phone 03-307 4020 or visit www.samantharoseflowers.co.nz, Facebook and Instagram.