Preparing your property: Kathryn Picton-Warlow
Our homes are individual, an expression of who we are and how we love to live. They’re a genuine manifestation of our lives, our families, our friends and our lifestyles. Our homes are a place for us to cocoon, feel safe and a place to articulate our personalities.
The memorable homes aren’t cookie cutter designs, bland replicas of each other. Instead, they’re evolving spaces that focus on the happiness of the inhabitants, meeting their needs and enriching their lives, turning a house into a home.
It’s this unique sense of individuality that real estate agent, Kathryn Picton-Warlow, is instinctively drawn to, particularly the attributes and selling points that make a property enticing to potential buyers. More so, she believes it’s an eye for all aspects of a property that separates the top agents from the rest, ensuring the home stands out to achieve premium house sales.
There’s an expression that ‘Clutter Eats Capital’, often a challenging concept for homeowners preparing their property for sale. Encouraged to declutter, over-purging can reduce homes to an uninteresting shell. However, failing to effectively declutter can mean your home’s strongest aspects are secreted behind a host of personal belongings. Kathryn is categorical that a tactfully honest approach is the only way forward and an effective agent will have vision and clarity that vendors can trust, ensuring your home appeals to the widest range of buyers.
Likewise, a property needs to be clean, deeply clean, and a candid agent will support you to see your home as a potential buyer might. Time taken to ensure your home is looking its best during set up will allow you to gain the most from your marketing campaign.
Largely, an exceptional sale is achieved through planning and preparation, not luck, and your marketing plan is paramount to achieving premium results. Kathryn says every home needs to be represented and marketed wisely with vision and clarity. A talented real estate agent will possess enhanced knowledge of the market, probing where your marketing budget is best spent and assessing whether you are spending your money wisely.
Just as our homes are individual, so too are our real estate agents and an experienced agent who is invested in the process, not just the outcome, will ensure the best conclusion.
For Kathryn, it comes down to diligence and assiduousness. “I care about what I do and I pride myself on achieving exceptional results. For many people, navigating the sale process can be an emotional process, one fraught with expectations and hearsay. However, pragmatic planning with an informed agent who genuinely cares will negate the grey areas, ensuring you enter the process with refined knowledge and a property that celebrates its unique attributes.”
