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Stay sustainably: The St James

Hanmer Springs is known for its breathtaking landscapes, natural hot pools, and various activities. A delightful trip in any season—it’s just 90 minutes from Christchurch. Arrive, take in the mountain surroundings, and breathe in the fresh alpine air. The picturesque St James Hotel is centrally located and is a Qualmark 5-star Gold Level property. They’re […]

Step into spring in North Canterbury

Spring calls for basking in the sunshine, indulging in fresh seasonal produce, and filling up the social calendar. North Canterbury is known for its small, rural towns wrapped in stunning landscapes, which flourish during this season. From beautiful florals and fresh produce to playful lambs and frisky calves in lush green paddocks, North Canterbury thrives. […]

Marketing is the backbone of business strategy: EBI Business Improvement Specialists

Murray Dempsey

Business strategy defines a company’s overall vision, objectives, and competitive advantage. It also answers big questions. Questions such as: Why does our business exist? Where are we going? What value do we provide a customer over others? How do we create and keep customers? At the same time, marketing strategy focuses on how to select […]