Beckenham’s fashion central: Made in the Shade

Welcome to the new revamp at Made in the Shade – here it’s impossible not to find the perfect outfit, with new stock of the best labels arriving daily. It has become a busy little shop – Beckenham’s fashion central!

“Optimum Knitwear has been our great success,” Ali says. It has pride of place in the entranceway. It’s 100 percent non-pilling cotton and I can order any style in any size or colour.”

A large rack is dedicated to the sumptuous Simply Linen range. Made in Italy, it’s non-creasing, no-iron, wash and wear luxury. Pants are wide and floaty or fitting this season, she says. The latest stripes look great with high waists. Canadian-made quality Lisette L pants are so feminine, and perfect-fit NYDJ jeans can also be ordered to size.

“Whether you’re out for a coffee or at a wedding, Anne Mardell’s dresses, tops and pants always look beautiful, especially teamed with a little jacket.”
Bittermoon dresses are of soft, draping fabric, with great sleeves and a flattering empire line. And Black Stone is another well-loved label.

“Sharon, Marion and myself know what will suit everyone that walks through the door. A regular customer recently said: Oh, you are naughty Ali, I only came in for one thing!

Nevertheless, she left very happy with a beautiful new wardrobe. It’s creating a story, where everything co-ordinates.”

Made in the Shade always has sale items and a 70 percent-off sale rack, while the Zsiska handmade jewellery adds that eye-catching finishing touch.

Browse amongst the brights, prints, plains and florals at 151 Colombo Street, or www.madeintheshadefashions.co.nz.

Phone 03-332 1238.