An Unconventional Collection: Plume

Always a destination store for the style cognoscenti, Plume has flourished since its move from Merivale to 181 High Street. Owner Margarita Robertson is delighted with the new store and its fresh fitout. “It is so light and airy; the clothes are so visible.”




The lighting was carefully considered, as was detailing of the fitting rooms and the use of space. “It was wonderful to have a blank canvas to work with, the positives and negatives we’ve learnt from previous stores have been applied creating this one. “Our team would love to show off the gorgeous new store to loyal and new customers alike – access and parking in the central city have improved, so there’s no reason not to come. And we are open on Sundays!”


The perfect note of unconventional elegance and colour


With its reputation for a dark and witty approach to style, Plume might not be first on your radar for Cup and Show Week. However, Plume has added Dries Van Noten to existing imported labels such as Rick Owens, Comme des Garçons and Bernhard Willhelm, alongside flagship Nom*d label. Known for his amazing prints, colours, beading and an often nostalgic take on tailoring, Margarita says Dries Van Noten hits the perfect note of unconventional elegance and colour that characterises race-day dressing. Plume is also thrilled to present Rick Owens, Comme de Garçons, Dries Van Noten and more at the stunning Imagine Fashion Event in aid of Women’s Refuge.



Held at the Wigram Airforce Museum on Sunday 21 October, the black-tie event hosts a three-course dinner, live band, auction, as well as top designers’ latest collections.



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