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Lip gloss is the handiest weapon in your beauty arsenal, for dewy, no-makeup days.

Like the noughties, lip gloss is again all the rage – but the product formulas look vastly different.

It could be argued that Hailey Baldwin Bieber’s Rhode Peptide Lip Treatments are to thank for the revolution. Becoming such a hit, Rhode phone cases were released, with a built-in lip gloss holder, and the global lip gloss market is expected to surge even more in the next 10 years.

Shifting from a focus on sweet flavours and bright colours, lip gloss products lately are made with skincare technology in mind. Beauty brands worldwide are producing formulas that hydrate, nourish, and enrich, without losing that signature shine.

Ingredients, texture, and finish all come into it. Experts say to find your colour before shopping. Warm shades complement peach or golden undertones, while rosy or berry hues pair nicely with cool undertones.

Butter Up lip gloss, Lip Candy
Snow Fairy lip jelly, Lush

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