Editor’s perspective: Auspicious occasion

Throughout life, and in business, certain achievements and milestones need to be celebrated. Turning 25 is one of those, and this month Metropol did just that.

Succeeding as a small business is tough at any age. Statistics show that more than 50% of New Zealand business startups fail within five years, 75% will have failed within 10 years, and only one fifth (20%) will last beyond 15 years.

For Metropol to be successful in business for 25 years, and establish itself as the undisputed No1 lifestyle magazine in Canterbury is an achievement of note; something quite special.

Most Canterbury people know the magazine, and readers actively seek it each fortnight. They know they will always receive stories, articles, and advertising that will interest, entertain or inform them; good news stories to take time out to read, be inspired to visit an event or a place to go, and motivated to buy the things they need or desire.

Over the years, the magazine’s design, and look, have evolved, and will continue to do so, although its fundamental essence, unchanged since the beginning, will remain.

Metropol has featured numerous prosperous businesses that are still operating, and still advertising in it.

Every two weeks, 40,000 audited copies are printed and distributed free, allowing advertisers to reach targeted readers who are their potential customers. It’s a winning formula for a multi-award-winning magazine, made possible by its advertisers, readers, printers, distributors, and the staff who make up Team Metropol.

Collaborative teamwork is essential for success, so a huge thank you to all of those who have and continue to support us here at Metropol.