Wild West


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A universal shift is urging us all west.

Fashion hasn’t stopped veering west since Beyoncé dropped Cowboy Carter and Bella Hadid became a country-chic muse after being influenced by her professional cowboy of a boyfriend. With Beyoncé’s tour of the eighth studio album continuing into late July, the country-western dress code endures. Oh, and rapper Kendrick Lamar wore a now sold-out pair of Celine flared jeans during his Super Bowl performance earlier this year.
The rugged yet delicate aesthetic is reminiscent of country Western cool. Intricate floral embroidery, flowing maxi skirts, worn leather, timeless denim staples and rancher motifs take shape from runway to store. Cowboy or cowgirl – it doesn’t matter. The trend makes room for all.
Boutique accessories brand Dark Hampton collaborates with award-winning country singer Kaylee Bell on the Cowboy Up Pink Silk Petite scarf.
R.M. Williams AW25 collection fuses Western elements.

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