The next generation of women’s golfwear: Fox & Birdie
Female trio Alex Tipene-Matua, Emma Henderson and Prue Murdoch couldn’t play a round of golf without feeling something was missing: stylish apparel for women that performed from course to clubhouse. Their new brand challenges the status quo in women’s golfwear, and they’re taking it from Christchurch to the world.
Born on the green, “Fox & Birdie is golfwear that moves with you,” the female founders say of their premium merino wool and organic cotton blend range. The debut collection launched in August, and their ‘for women, by women’ approach has fostered a community of keen females already. Thoughtfully designed and ethically produced, each versatile piece guarantees breathability, softness and resilience while staying kind to people and planet.
Founded on a deep desire to inspire more women to pick up a club, the trio recognised the confidence boost a great outfit gives transcends… to the golf course. In a male-dominated sport, Fox & Birdie empowers women to feel like they belong.
“We want to transform golf culture and promote gender equality, while creating a community where women can inspire each other to play, connect, and thrive,” Emma says. No more clothing etiquette anxiety and fear you don’t fit in – this brand is bound in inclusivity that leaves those preconceptions behind.
The trio had their vision and values – empowerment, inclusivity, style and functionality, quality and sustainability, and community – they just had to make it happen. “Entering a niche market with limited examples of female-focused golfwear was a challenge,” Emma admits. “Sourcing high-quality materials, especially merino wool for performance and comfort, took time and care.” From design to development, the brand concentrates on quality over quantity – Alex, Emma, and Prue are determined to get it right each time.
The Wanaka and Enfield Merino rib polos offer a short and long-sleeve option, accessorised with the Durness Waterproof Merino vest and classic wool cap. Timeless garments, effortless performance, and comfort that carries you from the first tee to the 19th hole – all at an accessible price point.
Combine style, performance and confidence on and off the golf course – shop Fox & Birdie at the link below.
