The Influencers: Alison Adams

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With borders opened and the visitor economy reviving, this is the time to redefine our place.

The Garden City has been a big part of Christchurch’s identity, but with a refreshed Ōtautahi what else defines us and how do we, as a community, want to be represented in the future?

Recently we kicked off a big piece of work to answer this and seek to understand what makes Christchurch special, as well as develop Destination Management

Plans for Christchurch and Banks Peninsula. The work will position Christchurch to be consistent in its messaging within NZ and overseas, increase visitor and talent attraction, drive business confidence, investment and migration, and boost resident pride.

So it is rooted in authenticity and informed by a diversity of viewpoints, we really want to hear from as many residents as possible. We have just launched a resident survey to help us gain deep, constructive insights and determine the way forward. I strongly encourage you to have your say on defining our place at definingourplace.co.nz.

We are excited to launch this project with a team of global experts alongside local agencies. This collaboration between city brand specialists and local knowledge gives Ōtautahi the best of both worlds.

Delivering in mid-2023, the result will be a clear place brand that, through engagement with our community and mana whenua, has delivered a truly authentic vision. It’s an exciting time for our city, and I am looking forward to hearing your views through the survey.