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Labour of love: Polished Diamonds

It has been a two-year labour of love to design and merchandise the new website for Polished Diamonds – Jewellery Design, now live at


The attention to detail this plush, parlour-esque haven on New Regent Street is renowned for is evident in the care and attention that has gone into the website, where you have the ability to configure your engagement ring online.

There are more than 400 ring designs, diamond studs, pendants, luxurious bracelets and 10,000 plus certified diamonds.

You can mix and match to create the perfect partnership between budget and style.

The website is as beautiful as it is interesting and easy to navigate, with extensive blog articles about diamond cutting, diamond colour, diamond fashions, and live chat for personal service.

Locally made custom jewellery from award-winning Polished Diamonds, shop online or visit the stunning showroom at 30 New Regent Street, phone 0800 233 299.


An extraordinary engagement

Valentine’s Day, with the great sentiment and romance behind it, ushers in the perfect occasion for that once-in-a-lifetime proposal.


Polished Diamonds

Such an occasion is certainly worthy of an extraordinary engagement ring defined by exceptional quality and craftsmanship.

Polished Diamonds rises to this challenge with gusto.

Operating through its incredibly efficient website and from its plush location on New Regent Street, the business can offer veritable perfection.

Utilising a state-of-the-art CAD system, bespoke and synergistic engagement and wedding rings can be created using stunning, ethically-mined diamonds.

These exquisite pieces have the potential to become legacy heirlooms, passed from generation to generation.

Owner Dan Joines says if people can dream it, they can create it.

“In a little over a week we can reproduce a client’s ultimate vision from their photos, images or design ideas.”

Discover the infinite possibilities today, visit the design studio at 30 New Regent Street, or call 0800 233 299.