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First European

Motorcycling in his blood: First European

First European owner Andy Burchall built his first motorcycle when he was 15 years old, using a box of old parts he bought.


First European


“Mum and dad were pretty convinced I would never get it going, but I put it together and it worked,” he says. “And then I used to sneak out to ride it.” Motorcycling is in his blood. “It’s addictive – it’s like a disease that you either have or you don’t – and if you’ve got it, you can’t get rid of it.”

With 25 years in the motor trade, Andy is an engineer by profession. His passion for the industry is reflected in First European, which he took over five years ago with his wife, Teresa. Transforming it into a centric hub for motorcycle enthusiasts, they added Throttlestop Coffee Club upstairs to create a social space for customers, offering fresh barista-made coffees, food and comfortable seating.

“We wanted to provide more of a community atmosphere, rather than just a bike shop – have a coffee and chat while your bike is being serviced. Many of our regulars have made friends here and we also often provide a range of events for our customers, including ‘shop rides’ every third Saturday of the month.” The expert team are the official sales and servicing agents for Royal Enfield, MV Agusta, Benelli, and SWM motorcycles. From customised, retro and classic bikes, to used bikes, scooters and superbikes, First European also offers a wide range of clothing and accessories.


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First European

A luxurious launch: First European adds prestigious MV Agusta to it’s collection

First European has welcomed an Italian racing legend into its Sydenham showroom and it offers all the luxury, speed and good looks one could expect from the Italians.

First European

With an illustrious past, MV Agusta first rose to prominence in the early twentieth century when it belonged to a pioneer of the fledgling aeronautics industry, count Giovanni Agusta. Agusta aircraft production soared during the First World War before the focus turned from aircraft to motorcycles post-World War II and a world champion was born.
The glory years for MV Agusta were from 1948 when Franco Bertoni won the 125 cc in the Italian Grand Prix, to 1976 when Agusta retired from Grand Prix racing at the end of the 1976 season, having won 270 Grand Prix motorcycle races, 38 World Riders’ Championships and 37 World Constructors’ Championships.
After a few years off the track, 2004 marked the company’s return to racing and to victory and every year has been a little bit better for this racing legend.
MV Agusta has taken the bold step of adding the initials of the company’s racing department – Reparto Corse – and the move signifies the exceptional quality and styling which is directly derived from its efforts at the World Superbike Championship.
There’s an exciting range of five Reparto Corse special edition models available from MV Agusta, from the high-end F3 RC supersport in both 675 and 800 versions, to the new special Brutale 800 RR Pirelli, the updated version of the rare and collectable Dragster 800 RC and the F3 800 has joined the gang.
To find out more, visit First European at 114 Carlyle Street, Sydenham or phone 03-3662201.