Seasonal dressing with flair: Apt Collections

This season showcases gorgeous floral prints and stylish outerwear for effortless transitional dressing.

Luxurious textures take centre stage, with velvet-touch fabrics and brushed cord adding elegance. Pants embrace a more flared silhouette – not quite bootcut, they lean toward straight or wide-leg styles, offering a modern, flattering shape.

Looking back
Apt Collections opened its doors in Barrington last September, quickly becoming a favourite among Christchurch’s fashion-conscious shoppers. Stocking beloved New Zealand labels such as Foil, Neris, Memo, Preen, Oh 3, Esplanade, Newport, and Seeking Lola, it wholeheartedly champions locally designed clothing.

Founded by Longbeach Holdings Ltd, a Christchurch-based fashion manufacturer with nearly five decades of experience, it is 100% New Zealand owned. “Having quietly supplied many of the country’s favourite fashion outlets for years, Longbeach Holdings now enjoys a direct connection with customers through its retail presence,” General Manager Jane Coleman says.

Community at heart
Apt Collections’ arrival is perfectly timed as next year marks 50 years of Longbeach Holdings in the fashion industry – a milestone worth celebrating. As the brand expands, with new stores planned and a fresh online platform, it remains a testament to New Zealand’s evolving fashion scene.

“Inclusive and versatile, Apt Collections caters to a range of sizes and styles, ensuring both mothers and daughters can find pieces that reflect their personal aesthetic.” Not only a shopping destination, the store fosters community connections by hosting seasonal launches where customers can connect over drinks and nibbles, while previewing the latest designs.
Apt Collections is more than a store – it’s a celebration of New Zealand fashion, craftsmanship, and local business success. Pay the Barrington Mall store a visit and discover autumn’s latest trends. aptcollections.nz