Making a perfect pivot

In today’s uncertain market, the best way to stay relevant is to grow with the changes and get on with it. Metropol writer Kia Dirkson has some suggestions about how to change to get ahead.

It is called a pivot and it means fundamentally changing the direction of a business when you realise the current products or services aren’t meeting the needs of the market. The main goal of this move is to survive in the market and improve revenue. Here are some tips on how to go with the flow and amplify success in an ever-changing world.

Set new goals
This is the time to learn from the past and plan for your future. Decide on new revenue goals and customer traction numbers. You need to design new goals that align with your newly pivoted business.

Make a call
This is an old practice but still considered the best way to regain traction during a lull. Reaching out to past clients is re-establishing that connection and rebuilding the trust that created the successful relationship in the past. By calling new contacts, you exhibit that bold business force that is necessary

Speak your audience’s language
Proper messaging is extremely important because the best ideas are forgotten if they are not memorable for you audience. Do you have social media? Using multiple means to spread the word about your business in real time is the way of the future. Use tutorials to get started or take a course to learn the basics of what needs to be done to perform on a digital platform.

Strategise before moving
Make sure that everyone in your company is aware and on board with the pivot before you make any major changes. Double check that you have tested your product pivot and create a thorough strategy that aligns with all the core departments of your company before execution.