Keeping it personal
Meaningful connection makes smart marketing for small businesses. For small businesses with limited time, resources and budgets, the most effective marketing strategy is not about chasing likes, clicks, or vanity metrics. It’s about making meaningful connections with the right customers – where, when, and how they’re most open to engaging. First, understand the […]
Sheraton comes to Christchurch
The iconic Noah’s Hotel is about to get a $150 million facelift under the international Sheraton Hotels and Resorts brand. Marking a significant chapter in Christchurch’s ongoing regeneration and growing reputation as a world-class destination for leisure and business travel, the city is soon to be home to Sheraton Christchurch. Set to open […]
Nest-egg investing: Alistair Bean
Are you missing out on later-in-life lump sum growth due to a few simple errors? One of the most critical considerations when investing is when you’re planning on spending your wealth, as a whole or in parts. This is called short, medium and longer-term investing (or planning), says financial adviser Alistair Bean. “For […]
Form & fit: Maxwell Fashion
Fashion retailer Rosalie Maxwell knows women aged 50 plus love to dress with style yet struggle to find garments to suit their shape and lifestyle. Now, she spends her time sifting through sartorial finds for her boutique that has a point of difference – a body-conscious shopping experience. Everyday wear with edge. Comfortable […]
Men’s trends
What do men want? Menswear expert Mike Lawrence weighs in on the latest trends in shape and silhouette, and his spring style predictions. In line with the ‘more is more’ movement, layering is receiving a lot of love, says Mike Lawrence, marketing manager at New Zealand menswear fashion house Barkers. The practicality of […]
Be prepared! Terra Viva Home and Garden
The original motto of the scout movement started by Robert Baden-Powell applies to most situations in life. For gardeners, preparation is the starting point and key to success – and it’s all about the soil. “The better the soil, the better the results,” says Peter Worsp of the iconic home and garden destination […]
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