First impressions: Michael Jenkins, Metros Marketing

Most people have heard the term “first impressions count”. Whether it’s going for a job interview, opening the doors to your new business, or meeting someone new, people will judge you within seconds.

The same goes for your digital presence; more specifically, your website.

As consumers, we have different needs and desires when it comes to making a purchasing decision. The one thing we all share is that we all buy from people and companies that we know,
like, and trust.

The global pandemic has shown us that your online presence is crucial to building this trust. On average, 76 percent of consumers look at a business’ online presence before making a purchasing decision.

So, it is not only crucial for your website to look great, but for it to be easy to use and communicate exactly what you want to tell your customers.

If we use a restaurant as an example, you’ll want to know two things if you’re considering eating there. The first is what’s on the menu, and the second is how can I book a table? If either of these is hard to find, or presented unprofessionally, you might think twice. The same applies to customers choosing to do business with you or not.

My suggestion is to put yourself in your customers’ shoes and take look at your website. Does it present professionally? Is it easy to use? Does it tell your customers exactly what you do within seconds?

If you’re unsure about any of these, it might be time to think about changing your website.