Fashion with New Zealand roots: Apt Collections
A new store and the latest looks to love have arrived in Christchurch, bringing fresh, spring-inspired styles. This location is set to thrill with stunning new-season offerings.
Apt Collections’ story began with Longbeach Apparel, a Christchurch-based company leading the way in designing and wholesaling women’s fashion for more than 45 years. Apt Collections, the latest venture, first opened its doors in Rotorua seven years ago. Since then, it has expanded to stores in Paraparaumu, Howick, Hamilton, Mosgiel, Gore, and Invercargill—each becoming a beloved local gem, known for its unique offering. The new store in Barrington Shopping Centre is sure to receive the same acclaim.
“We are so proud to expand our footprint in the South Island, bringing the best of Kiwi fashion to women,” says Jane Coleman, General Manager of Longbeach Apparel. True to the company’s heritage, Apt Collections is 100% New Zealand-owned, and the brands stocked in-store are proudly local. Discover an array of garments from beloved labels like Foil, Memo, Oh 3, Esplanade, Preen, Newport, Charlie Jane, Solo & Seek, Billie the Label, Leila + Luca, Design Nation, and Neris (formerly Siren)—all designed and developed in New Zealand.
Community lies at the heart of Apt Collections, reflected in both the local designers they champion and the welcoming atmosphere we create in every store. “We celebrate community through the Kiwi designers we stock and the inclusive environment we foster,” says Jane. “Our goal is to be a place where people can indulge their love for fashion. We can’t wait to meet the Barrington and wider Christchurch community and become a hub where people connect and find inspiration.”
Come discover your new favourite outfit and refresh your wardrobe at Apt Collections. Stay connected by signing up to their newsletter and following them on social media.
