Reduce your fashion footprint
Mindful Fashion’s Chief Executive Jacinta FitzGerald is right. We can create high-quality products in New Zealand using low-impact materials – and we can do it well. Invest in clothes made to last, not to be replaced. Local, and many with B Corp status, these brands are a great place to start. […]
Cowboy core
It’s not fashion’s first rodeo – the Western influence feels like it’s one to stay. If it’s your first time styling ‘cowboy core’, I suggest you start simple: boots, a hat, and the mode’s key colours and textures.
Wild West
A universal shift is urging us all west. Fashion hasn’t stopped veering west since Beyoncé dropped Cowboy Carter and Bella Hadid became a country-chic muse after being influenced by her professional cowboy of a boyfriend. With Beyoncé’s tour of the eighth studio album continuing into late July, the country-western dress code endures. Oh, […]
Moda moments: Lenton
When style aficionado Amy Hislop swapped big city Sydney for tiny town Kaikōura in 2019 and pursued a homewares boutique, her lifelong dream of opening a fashion store was banked. Come 2025, Amy took a chance – on herself, and the growing local fashion community. Why? “Because folk from a tiny town love […]
Rad lads
Street style or dinner date – these local picks marry luxury and versatility for winter warmth with an edge.
Home of the winter wardrobe: Merivale Mall
Browse the best of the local fashion landscape in luxury. From head to toe, winter wear truly comes into its own within Merivale Mall – find all your favourites with friends, and finish with a warming, indulgent treat. Curated by Nina Tucker.
Snow fever fashion
Show the snow who’s boss. Whether you shred the slopes or admire them, there’s no reason you shouldn’t be the centre of style attention. Layer with cashmere and merino to brace the chill and pair matching snow sets to stay chic.
Denim indestructible
Denim’s styling capabilities stretch far beyond the classic blue jean. James Dean’s signature look, Kate Moss and Mark Wahlberg’s seductive bare-all Calvin Klein shoot, Beyonce’s recent collaboration with Levi’s – denim is behind many of the world’s most iconic pop culture moments. From garment to accessory, denim’s durability and versatility make it an […]
5 ways to wear a scarf
Versatile, timeless and contemporary, scarves can be fun or sophisticated and everything in between. Style yours with these tips from the founders of premium local scarf brand Dark Hampton. A silk twilly as a tie Place around your neck and tie like you would a normal tie. A touch of fun for a […]
This season’s celebrity-approved shoe: ECCO
The hunt for the perfect wet weather boot has ended. The timeless ankle boot blends practicality, elegance and versatility with the celebrity street style tick of approval. Observing footwear worn by the famous, it’s clear ECCO is a favourite – and their ankle boots have become top contenders. Fashion’s most stylish it-girls, including […]











