Avon City Ford New Show Room

For several generations, Avon City Ford has been a familiar sight overlooking the Sockburn roundabout. Ben Selby reports.

Now after over two years of planning and construction, as well as having to operate out of temporary portacoms, the refurbishment is almost complete.
The new showroom and office are modelled on Ford’s “Brand at Retail” global strategy. “We needed a new building which makes us compliant with Ford’s brand standards,” says Dealer Principal John Luxton. “It’s over 20 years since our last facility upgrade and we can now present Ford products in the best possible light.”
ACF New Vehicle Sales Manager Hemi Peek says, “after nearly two years from working from rather cramped portacoms, the team can’t move in quick enough.” The new showroom and office occupy the same footprint as the previous facility but with a raised floor for better visibility and a bigger showroom to accommodate more display vehicles.
Centre stage sits the new front reception desk or welcome pod with luminescent halo sporting the Ford logo and surrounded by new display vehicles such as the new Mach E Mustang.
Adjacent to the new service reception kiosk are the new ‘Celebration Bays’ where customers can reveal their new pride and joy before driving away. There are two new customers areas, a community table with built in connectivity and a selection of comfortable chairs with complementary coffee and refreshments.
Adorning the walls are a selection of “Henry Ford” quotes each of which epitomises the Ford brand. Our new home will be the best place to sell and promote the future of the Ford brand,” says John.