Editor’s note: Shop local, support small businesses

With the 2024 holiday shopping season set to be one of the most challenging on record, Buy NZ Made is urging Kiwis to support local businesses this Christmas.

Rising costs, economic uncertainty, and ongoing global challenges have put immense pressure on small businesses across the country, including Canterbury.

Christmas is traditionally a peak period for small businesses, although currently the high cost of living is taking a bite out of many people’s disposable income.

Aligned with that and the ripple down effect, many small businesses are finding it hard going.

While business and consumer confidence seem to be improving, inflation is falling, and it looks like New Zealand’s economy

is turning a corner, small businesses are not out of the woods yet. Now, it is more important than ever for consumers to choose local products and services to help their small businesses thrive.

Small businesses make up 97% of New Zealand’s economy and are often family-owned and operated, so buying locally will help them stay afloat.

New Zealand Made Day is 21 November so keep that in mind for your Christmas shopping. Buying local provides essential income for many New Zealanders, minimises transportation distances and emissions, and contributes to a more sustainable future. Shop early, and prioritise local businesses when making your holiday purchases.