Most trusted brands
Reader’s Digest 24th Annual Most Trusted Brands survey results reinforce that to retain trust during difficult financial times requires innovation, adaptability and, above all, excellence.
Coming out of the pandemic years and head-first into a period of high inflation, has encouraged the best brands to regroup and work even harder to secure customer trust by pursuing innovation that reflects the ever-changing needs of their customers, says Reader’s Digest Editor-in-Chief Louise Waterson.
Many brands have chosen exciting new rebranding strategies, designed to capture the attention of customers, celebrate their strength and reinforce their commitment to future growth.
“For award-winning brands, the complex challenges created by the current economic environment has only reinforced their determination to work harder to retain the trust of their current customers and attract the trust of new ones. Trusted brands have remained consistent, reliable and value-for-money, while also cleverly improving and expanding their existing practices to suit their customers’ needs and concerns.”
The Top 20 Most Trusted Of All Brands across all categories surveyed:
- Whittaker’s
- Hato Hone St John
- Mitre 10
- Canon
- Resene
- Toyota
- Tip Top
- Samsung
- Mainland
- Cookie Time
- Dettol
- Anchor
- Arnott’s
- Panadol
- Fisher & Paykel
- Dilmah
- Sleepyhead
- Yates
- Weber
- Huntley & Palmers
The full list of the 2023 can be seen at
www.trustedbrands.co.nz
