by Metropol | August 19, 2026 8:33 am
“People are more focused on classic pieces in styling that will stand the test of time,” says Margot Riach, owner of The Wool Company. The brand’s range of merino and merino possum knitwear, merino fabric tops and tees make the perfect wardrobe staples. “We love selecting new styles and colours to add to our winter range and give our clients something new to add to their wardrobe,” explains Margot.
Established by Margot’s parents, Janet and Gordon Riach in the 1950s, The Wool Company remains proudly New Zealand family-owned. Margot says many of The Wool Company’s customers will repurchase the same items because “they know it and they like it; they know it suits their figure, every year these favourites are knitted up in current fashion colours so they become a must-have.”
Rather than buying an entirely new outfit, customers are choosing lower cost items, “adding a pop of colour to their wardrobe from our scarf selection to zhuzh up an old outfit,” Margot says.
“What a difference a merino thermal and a new scarf can make adding extra warmth and reviving last year’s sweater.”
Discover The Wool Company’s latest collection and invest in quality pieces made right here in New Zealand.
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