Luxury car experiences

by Metropol | December 11, 2024 8:30 am

Global vehicle leader Lotus Technology is using Amazon Web Services (AWS) to amp up the development of intelligent, luxury car experiences.

Lotus will use AWS to implement its Vision80 Strategy, a plan to transform the company into a global luxury technology brand by 2028. Ongoing focus will be on luxury vehicles, with concentration on next-generation electric and digital technologies, says vice president Bo Li. Lotus plans to apply AWS technologies to develop connected features, such as autonomous driving solutions, immersive infotainment, and hyper-fast vehicle charging.

The company already runs its ROBO Soul self-driving software stack on AWS, enabling cars and trucks, including its next-generation electric vehicles, to automatically perform tasks such as parking and highway driving.

The company also uses Amazon CloudFront (AWS’s content delivery network) to offer real-time 3D vehicle rendering for personalised customisation and an immersive car-buying experience. This enables it to suggest and preview new model configurations in 3D, showing customers how their cars would look with distinctive accessories, colours, and trim packages, including limited-edition designs.

 

Source URL: https://metropol.co.nz/luxury-car-experiences/

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