Behind an iconic kiwi brand

by Metropol | May 24, 2023 8:00 am

Take a teaspoon of baking powder, fold in an art deco building and legacy gardens, add an iconic Kiwi brand, a dash of philanthropy, and you have a rich slice of social and culinary history.

More than 140 years since Thomas and Jane Edmonds arrived in New Zealand, the full story of an entrepreneurial family and their diverse legacy is now told. Sure to Rise: The Edmonds Story tells of the famous baking powder, patents, trademarks, the hugely popular cookbook, renowned factory and gardens, the family behind the brand, and the landmarks founder Thomas Edmonds gifted to Ōtautahi Christchurch.

Authored by Peter Alsop, Kate Parsonson, and Richard Wolfe, the book uses more than 500 images to help document the Edmonds family story alongside the evolution of one of Aotearoa New Zealand’s most distinctive brands and its domestic trademark – the Edmonds Sure to Rise logo.

Sure to Rise: The Edmonds Story by Peter Alsop, Kate Parsonson, and Richard Wolfe, published by Canterbury University Press, RRP $59.99.

 

Source URL: https://metropol.co.nz/behind-an-iconic-kiwi-brand/

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