A gown for every body and every bride: Wilkins Bridal

by Metropol | September 3, 2025 9:05 am


Magical, memorable, and personal – that’s the dream dress for the brides of today.

While one bride might want detail and embellishments galore, another might prefer a pared down, simple style. Wilkins Bridal delivers every bride the dress of her dreams – whatever their desired aesthetic. Imagine every dress category at your fingertips: rustic chic, boho bride, sensual sexy, modern metallic, rainbow love, glamour, A-line, destination, plus size, and more.

The Wilkins Bridal difference?

This team caters to every size and figure. Owner April Meredith says sizes from 7 to 36 are stocked, with an emphasis on an ‘Every Body/Every Bride’ initiative, designed to prioritise construction and comfort for the most flattering fit. “We like to ensure there is something for everyone, from your traditional brides to your destination brides to your rainbow love brides,” April says. All who desire to look their most beautiful for their fiances, family, friends, and themselves on their big day. “We offer 1.5 hour consultations to give the bride plenty of time to discuss exactly what she is looking for in a relaxed atmosphere,” April says.

Finding the one
“We also encourage brides to get up close to the dresses and touch them, which is so important. Often the bride will choose 20 styles that she likes and from there we can slowly whittle down to what will become the one.”

Wedding dress designer Jenny Lea of Jenny Lea Designs offers her expertise in store too. Jenny designs captivating bridal creations, and performs bride, bridesmaid, and mother-of-the bride dress alterations. “To have your complete bridal attire and a quality alteration service all under the one roof makes life so much easier for the bride and her bridal party,” April says. Alongside Jenny’s New Zealand-made gowns are international and renowned bridal labels including Martina Liana, Essense of Australia, All Who Wanders, and Stella York.

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“To have your complete bridal attire and a quality alteration service all under the one roof makes life so much easier for the bride and her bridal party.”

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Top trends in 2025

As we welcome spring, drawing inspiration from nature might be a smart move. “Florals are trending this year, bringing a touch of whimsy and romance to any dress,” April says. She’s seeing more brides seeking both simple chic designs with dreamy lace overlays to eye-catching colours and effortless Basque waistlines. High-low cuts are making a comeback, and vintage vibes are inspiring countless brides. “We’re also seeing gowns with detachable trains and overskirts that add an extra bit of drama.”

“These fresh trends celebrate a variety of shapes and sizes so every bride can find their ideal gown that says ‘this is me’ as they walk down the aisle,” April smiles. “We can’t wait to help you find your dream dress at Wilkins Bridal.”

wilkinsbridal.co.nz


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